|
The tao of SEO: how to find the perfect balance
|
If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It's the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors.
|
|
Different keywords require different SEO tactics
|
Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword.
|
|
How to find good keywords without keyword research tools
|
The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money. There are several things that you should do before using a keyword suggestion tool.
|
|
New year resolutions: link building is just like getting in shape
|
The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it's not easy to get good backlinks. Link building can be compared to getting in shape after the holidays.
|
|
The new year starts with shady ads on Google AdWords
|
A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012?
|
|
Happy Holidays!
|
In the news: webmasters are faking microformats, there seems to be another Panda update and more.
|
|
One year of search engine news: everything you need to know
|
This year, we published many articles that help you to get better results for your website. In this issue, you have a quick overview of the 2011 articles, sorted by category: Google ranking algorithm insights, tips and tricks, link building, Google's +1 button and Google algorithm updates.
|
|
The most important Google ranking algorithm changes in 2011
|
2011 has been a very busy year for Google. Much has changed and if you want to make sure that your website gets enough visitors, you have to keep up with the latest changes. This week's article shows the most important Google changes that you should keep in mind.
|
|
New Google patent: does your site have references from trusted agents?
|
Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google's +1 button.
|
|
Five tips with examples: how to turn more visitors into customers
|
Getting many website visitors is not enough. Your website visitors must become buyers if you want to succeed on the Internet. This week's article shows you 5 easy tips that help you to improve the conversion rate of your web pages (with concrete examples).
|
|
Official Google information: 10 recent algorithm changes
|
Last week, Google published a list of 10 recent ranking algorithm changes. Do these changes affect your website rankings? Do you have to adjust your web pages for the new algorithm? This week's article has the answers.
|
|
Google to penalize ad heavy websites - is your website at risk?
|
Matt Cutts, the head of Google's web spam team, announced at the PubCon conference that ad heavy websites might be penalized in the near future. What exactly are ad heavy websites and is your own website at risk?
|
|
Has your website been penalized by Google? Here's what you can do
|
Since Google's latest ranking algorithm, the search engine rankings of many websites are worse than before. If your rankings dropped, your website might have been penalized by Google. This article helps you to recover from such a situation.
|
|
Google's leaked quality rater handbook: 7 helpful tips
|
Last month, Google's latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google's requirements?
|
|
Official Google statements: how to optimize your web pages
|
In an online Q&A session, Google's Matt Cutts answered the questions of webmasters who want to get higher rankings on Google for their websites. This week's article summarizes the most important SEO relevant statements of this session.
|
|
How search engines might weight the relevance of anchor texts
|
A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text.
|
|
How spelling mistakes influence your rankings on Google
|
Spelling mistakes can have a negative effect on the positions of your web pages in Google's search results. In addition to this, there are many more quality signals that Google checks on your web pages.
|
|
Four steps to reach customers with Google in different countries
|
Getting listed on Google's local country variations is very important if you're selling your products in more than one country. Google's results differ from country to country and there are four things that you have to do to make sure that Google lists you in the search results for that country.
|
|
The impact of spammy backlinks on your Google rankings
|
Can low quality links or links from spammy websites have a negative effect on the rankings of your websites on Google? If spammy websites point to your site, should you act?
|
|
Lust, curiosity, prestige and forbidden fruits
|
Getting your web page on Google's first result page is often a lot of work (although it is easier with the Top 10 Optimizer in IBP). When your website is listed on the first result page, you have to make sure that people click on your listing.
|
|
Google +1 as a ranking factor: how it influences your website
|
Google has confirmed that the number of +1 clicks influences the position of a website in the search results. How does this affect your web pages and what do you have to to do make sure that Google lists your website?
|
|
With Google's new sitelinks, the meta description tag becomes more important
|
Last month, Google announced new and extended sitelinks. The maximum number of sitelinks increased from eight to 12. The new sitelinks format increased the importance of good meta description tags on your web pages.
|
|
Flash pages still won't get high rankings on Google
|
Some webmasters prefer to have a pure Flash website because they can look very impressive. Although Google can index Flash content to some extend, it is very unlikely that a Flash page will get high rankings on Google. Even the noscript tag won't help you.
|
|
Four types of backlinks that your website can get
|
Backlinks are still the most important factor when it comes to high rankings on Google. If you want to see your website on Google's first result page, then you must make sure that your site has as many good backlinks as possible. There are 4 different types of text links that can appear on a web page. You can use all of them to create a powerful backlink profile that will strengthen the position of your website on Google.
|
|
How to check if spammers abuse your website
|
A new type of spam cloaking is getting more popular: spammers hack into popular websites that have high rankings on Google and then insert keyword rich links and redirects to other websites. What can you do to make sure that your website is not abused by spammers?
|
|
Optimize your internal links to get higher search engine rankings
|
Optimizing the content of your web pages is important if you want to get high rankings on Google. Most people know that they have to work on web page titles, web page content and links from other sites. The internal link structure of a website is often overlooked although it has a big impact on the rankings of a website.
|
|
Why the iPhone 5 will fail (how to create linkworthy content)
|
If you want to get backlinks from other websites, your site must have link-worthy content. Other websites will only link to your site if there's something interesting on your web pages. This week's article helps you to create link-worthy content.
|
|
Google says that valid HTML code is a quality signal
|
Webmasters are not sure about the importance of valid HTML code. Some think that it is very important while other say that it doesn't matter. Last week, Google said that valid HTML code is a quality signal.
|
|
The risk of using dubious link-building services
|
You probably know the offers from companies who promise links from PR5-PR9 sites for a few dollars. This sounds like a very good offer and the websites look relatively credible. However, things that look too good to be true usually aren't true.
|
|
How Googlers review reconsideration requests
|
In an online forum, a Googler explained how Google reviews reconsideration requests. What can you do if your website has been penalized by Google and what does Google expect from you?
|
|
Official Google statement: don't obsess about PageRank
|
Many webmasters still care about the PageRank that is displayed in Google's toolbar. It's not wise to focus on that metric. Some days ago, Google published another official statement that made it clear that you should focus on other things than PageRank.
|
|
Outrun the bear: five steps to beat your competitors
|
Your website does not have to be perfect to get high listings on Google. It just has to be better than the websites of your competitors. This week, you'll get concrete advice on how to outperform your competitors.
|
|
How many days does it take to get listed on Google's first result page?
|
Getting on Google's first result page is important if you want to get more website visitors. How long does it take to get listed on Google's first result page? There are four factors that influence the process.
|
|
Seven things that can help you with your link building campaign
|
Many people think that getting links is very difficult or that their website is not attractive enough to get backlinks. There are several things that you can do to get more backlinks to your website.
|
|
Everything you need to know about Google's +1 button
|
Google's +1 button is now available for websites. The new button will influence the position of your web pages in Google's search results. What exactly does this button do and how can you use it with your web pages?
|
|
Official Google statements: how to optimize your site
|
Google's Matt Cutts gave many SEO related tips in a live chat that was hosted on YouTube. This week's article contains all important statements that were made by Matt Cutts in that chat.
|
|
Is your website used by search engine spammers?
|
Spammers have found a new way to get high rankings on Google. The new trick involves hacked websites and the canonical tag. Is your website at risk? What can you do to avoid this?
|
|
How to get more clicks on your Google listings
|
It's great if your website is listed on Google's first result page for the right keywords. It's not so great if nobody clicks on your listing because there's something wrong with it. There are some easy and some not-so-easy things that you can do to get more clicks on your Google listings.
|
|
Official Google advice: how to check if your contents pass Google's new quality requirements
|
Google has published some questions that will make it easier to find out if your content is good enough for Google's latest quality filter. Is your website okay or do you have to improve it?
|
|
Four ways to get natural backlinks
|
Google has become pretty good in detecting low quality web pages and links. If you use a link service that promises a lot of high PR links for little money or if you participate in a fully automated linking system, chances are that Google will penalize your website because you are trying to trick them. What can you do to get "natural" backlinks?
|
|
The top result on Google gets over 36% of all clicks
|
A new study of Optify shows how important it is to get a high position in Google's search results. The top results get an average click-through rate of 36.4%. The number of searches and the cost per click for a keyword also influence the clicks. What does this mean to your search engine optimization activities?
|
|
How to get 50% more customers with a simple change
|
Would you say 'no thanks' if someone offered you an easy way to get 50% more visitors to your website? Probably not. However, that's exactly what most webmasters are doing. There's a simple thing that you can do to drive many more visitors to your site.
|
|
How to get listed as quickly as possible in Google's search results
|
We're living in a world of instant gratification: the Internet and the TV report news as it happens, you can call anyone, anywhere at any time, fast-food is delivered and consumed immediately, etc. Does this also work with search engines? How can you get listed as quickly as possible in Google's search results?
|
|
Why SEO is like wealth building
|
Search engine optimization is very similar to wealth building. If you do the wrong things and listen to the wrong people, you might lose everything and you might be left with nothing. This week's article goes into the details.
|
|
How Google segments the contents of a web page
|
Last week, Google was granted a patent that describes how Google might segment the content of a web page. Depending on the location of the content, a web page will get higher or lower rankings.
|
|
How to get links from authority sites (+ plan B to get more links)
|
Links from high authority websites have the biggest impact on the position of your web pages in Google search results. If high authority websites link to your site with your keywords in the anchor text, the chances that your site will be listed in the top 10 results for that keyword increase dramatically.
|
|
How to secure your rankings after Google's latest update
|
Google's Panda update caused a ranking drop for many websites. Google has a very long official discussion thread about this topic. The discussion reveals things that you can do to make sure that your website gets its rankings back.
|
|
Official Google statements about the latest algorithm update
|
Google's Amit Singhal and Matt Cutts commented on Google's latest ranking algorithm update. Their comments reveal why Google released the update which was named "Panda".
|
|
Google has released a major ranking algorithm update
|
Google has released one of the biggest ranking algorithms updates of the last months. The change noticeably impacts 11.8% of all queries on Google. How does this affect the rankings of your website on Google?
|
|
Watch out: Google continues to penalize spammers
|
Last week, J. C. Penney was penalized by Google because they used paid links to advertise their website. This week, Forbes.com has been penalized because they sell links. Is your website in danger? Which search engine optimization methods are safe to use?
|
PHP5, MySQL, cPanel
+Two Domains
